These 5 steps will help you design a winning collaboration with your next client and grow your portrait business.
You love creating portraits. You’re passionate about people as well as your art, and you want to grow your portrait business. Why? Because getting more commissions and generating income through your art allows you to do what you love- to create- and fulfill your purpose as an artist.
Portrait commissions are a special kind of art; a true collaboration between the artist and the client. When they go well, these two parties work together effectively to bring a beautiful portrait to life. But when they go wrong, the process can be frustrating, stressful, disappointing and draining for both the artist and the client, and the end product is far from your best work.
A Pathway to Success
So, how do you ensure that all your portrait commissions will be destined for success, leading to more and more commissions? One significant way is to develop a simple step-by-step process which yields your best results, then clearly describe the pathway that you and your client will travel together to reach this destination.
Here’s the thing; your client doesn’t come with a third eye or a crystal ball that enables them to intuitively understand how they ought to work with you to achieve the greater outcome. And they aren’t artists, so they have no idea what you need from them in order to create your best work. That is, unless you clearly describe it to them.
Clear Away the Fog of Confusion
Now I know you are much more passionate about creating paintings than describing process. Trust me though, if you will take the time to define a step-by-step portrait process that clearly describes how you and the client can collaborate together to achieve the best result…you will clear away the fog of confusion surrounding the creative process and help your prospective client see what success could look like should they choose to work with you. Keep it simple, no more than six steps, and each step should highlight what you will do for them while describing what you’ll need from them in order to fulfill their wishes for a great portrait.
In the absence of these clear expectations, a client can feel insecure about whether working with you will yield the results they desire. This insecurity may lead them to hire another less talented artist who happens to communicate more clearly than you do. This is tragic, since you would have done such an amazing job!
The 5 Stages of a Successful Portrait Collaboration:
1. THE INTERVIEW- This is where it all begins. You listen well to the client, finding out what their hopes and dreams for the portrait are, as well as who the subject of this portrait will be. Ask a lot of questions to ensure you understand the client’s wishes. What kind of person is the subject? Should the mood be formal or informal? Where will the painting hang? Should the setting be inside or out? Discuss size, medium, clothing and background options. Then, once you are clear on their wishes, explain the portrait collaboration with them in a simple series of steps. Let them know where you will need decisions and feedback from them in order to make this a winning collaboration. This will remove the client’s fear of “offending the artist” as well as provide them with a clear role to play.
Are You A Good Match?
You should also be sure that your artistic style is the right fit for this project based on their wishes. Show them your portfolio and find out which of your pieces are their favorites. Once you have a clear plan, schedule a date for step two…